Beyblade X
This year marks the 25th anniversary of Beyblade. Yet another generation will grow up with this phenomenally interactive brand!
The 4th generation of Beyblade, Beyblade X was launched in Japan in July 2023 and was one of the best-selling toy brands of the year! Sales have increased by 346% year-to-date compared to the 3 generation, Beyblade Burst.
In March of 2024, on National BEYBLADE DAY, also known as 3-2-1 Day and the kick-off of BEYBLADE’s 25th Anniversary, Hasbro officially announced the release of Generation 4 BEYBLADE X products, including the all-new BEYBLADE X XTREME Battle Set, hitting shelves worldwide on July this year!
BEYBLADE happenings in 2024 also include the global launch of the BEYBLADE X animation series, which will premiere Summer 2024, the new BEYBLADE X toy line from Hasbro, which introduces the X-Celerator Rail gear innovation, allowing Tops to speed into high gear for explosive battles.
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